DealBrief Terms and Conditions
1. Definitions
In these Terms and Conditions, the following terms have the following meanings:
- “Agreement”
- means these Terms and Conditions together with any Order Form or subscription confirmation accepted by you.
- “Apollo Data”
- means professional contact information (email addresses, LinkedIn URLs) obtained via the Apollo.io People Match API and included in Briefing Items where available.
- “Briefing”
- means a daily intelligence report generated by DealBrief for a specific Thesis, containing ranked property acquisition candidates and associated signals.
- “Briefing Item”
- means an individual acquisition candidate entry within a Briefing, comprising company data, enrichment signals, AI-generated narrative, and Contact Data where available.
- “Companies House Data”
- means company officer records, filing histories, charge registers, and corporate status information obtained from the UK Companies House public register.
- “Contact Data”
- means the professional email address, LinkedIn profile URL, job title, and appointment date of a company director, sourced from Companies House and Apollo Data.
- “Credits”
- means pre-purchased usage credits redeemable against specific paid data lookups within the Platform, including HMLR title register enquiries.
- “DealBrief”, “we”, “us”, “our”
- means Scale It Up Media Ltd (trading as DealBrief), a company registered in England and Wales under company number 15538327, whose registered address is 10a High Street, Chislehurst, Kent, BR7 5AN.
- “HMLR Data”
- means property title ownership data obtained from HM Land Registry (HMLR) public title register and bulk datasets.
- “Intellectual Property Rights”
- means patents, rights to inventions, copyright and related rights, trade marks, trade secrets, rights in know-how, rights in databases, and all other intellectual property rights, in each case whether registered or unregistered and including all applications for, renewals of, and rights to apply for or renew them.
- “Platform”
- means the DealBrief web application and API accessible at app.dealbrief.co.uk and api.dealbrief.co.uk, including all associated software, briefing generation engines, data enrichment agents, and email delivery infrastructure.
- “Subscription”
- means a recurring monthly licence to use the Platform at the Pro or Scale tier.
- “Subscription Fee”
- means the monthly fee payable for a Subscription, as set out on the Pricing Page.
- “Thesis”
- means an investment criteria object created by you within the Platform, specifying a strategy pack, target geography, stress threshold, and other parameters used to generate Briefings.
- “Third-Party Data”
- means Companies House Data, HMLR Data, Apollo Data, EPC certificate data (MHCLG), planning designation data (planning.data.gov.uk), Google Street View imagery, and all other data sourced from third-party providers rather than generated by DealBrief.
- “User Content”
- means any Thesis criteria, notes, custom investment parameters, or other content that you create within the Platform.
- “you”, “your”
- means the individual or business entity that has accepted this Agreement.
2. Service description
2.1 What DealBrief provides
DealBrief is a B2B property acquisition intelligence platform. The Platform generates daily Briefings for your specified Theses, drawing on Third-Party Data sources (Companies House, HMLR, EPC data, planning records, Google Street View, Apollo) to surface and rank acquisition candidates that match your investment criteria. Briefings include AI-generated narrative analysis produced by third-party large language model services.
2.2 What DealBrief does not provide
DealBrief provides information and analysis as an intelligence tool. We do not:
- (a) provide financial advice, investment advice, or recommendations to buy or sell any property or financial instrument;
- (b) provide legal advice on planning law, property law, or any other legal matter;
- (c) provide valuation services;
- (d) guarantee that any property identified in a Briefing is available for acquisition, is distressed, or will result in a successful deal;
- (e) guarantee that Contact Data will result in a response from the identified director; or
- (f) guarantee that any Third-Party Data is accurate, complete, or current.
2.3 B2B service
DealBrief is a business-to-business service. By accepting these Terms, you confirm that you are:
- (a) purchasing the Platform in the course of a business, trade, or profession; and
- (b) not a consumer as defined under the Consumer Rights Act 2015 or the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.
If you are an individual purchasing DealBrief in a personal capacity and not in the course of a business, please contact us at hello@dealbrief.co.uk before subscribing, as different terms may apply to your specific situation.
2.4 Beta and early-stage service
DealBrief is a v1 service in active development. Features may change, briefing generation may be interrupted for short periods, and certain functionality may evolve based on user feedback. We will give notice of material changes affecting your Subscription in accordance with clause 12. Short service interruptions for maintenance, infrastructure updates, or third-party API outages (including Companies House, Apollo.io, or AI model providers) do not entitle you to a refund or service credit unless they exceed 7 consecutive days.
3. Your obligations
3.1 Account security
You are responsible for maintaining the confidentiality of your account credentials. You must notify us immediately at hello@dealbrief.co.uk if you become aware of any unauthorised access to your account. We are not liable for loss arising from unauthorised access where you have failed to notify us promptly.
3.2 Accurate information
You must provide accurate and complete information when creating your account and Theses. We rely on your investment criteria to generate relevant Briefings; inaccurate criteria will produce irrelevant output and is not our responsibility.
3.3 No reselling
You may not resell, licence, sublicence, or otherwise make the Platform or any Briefing available to any third party, whether for payment or otherwise, without our prior written consent.
3.4 No automated extraction
You may not use automated tools, bots, scrapers, or scripts to extract, bulk-download, or systematically copy Platform output, Briefing content, or Third-Party Data delivered through the Platform, except through our official API with your authenticated credentials.
3.5 Attribution and downstream use
Where you use Third-Party Data obtained via the Platform in your own outputs (e.g. investor reports, deal memos, internal databases), you acknowledge that:
- (a) HMLR data is Crown copyright — you must comply with the HMLR Open Data licence terms;
- (b) Companies House data is subject to the Companies House open data licence;
- (c) you may not represent Third-Party Data as DealBrief's own proprietary research.
3.6 Compliance with law
You must use the Platform in compliance with all applicable laws and regulations, including UK GDPR and the Data Protection Act 2018, when handling any Contact Data obtained via the Platform. In particular, you are responsible for ensuring that your use of director contact information for outreach complies with PECR (Privacy and Electronic Communications Regulations) and UK GDPR. DealBrief's legitimate interests lawful basis covers our processing; your outreach campaigns require your own lawful basis.
4. Subscription terms
4.1 Subscription plans
We offer subscription plans as detailed on our Pricing Page at dealbrief.co.uk/pricing. Current plans are Pro (£249/month) and Scale (£599/month). We may change pricing on 30 days' written notice to you, with changes taking effect from your next billing cycle after the notice period.
4.2 Free trial
All new Subscriptions include a seven (7) day free trial. Your card is charged on the eighth day after subscription start. A valid payment method is required at sign-up to access the trial.
4.3 Monthly billing and auto-renewal
Your Subscription is billed monthly in advance. On each billing date, the Subscription Fee for the following month is automatically charged to your registered payment method. Your Subscription renews automatically each month until you cancel in accordance with clause 4.5.
4.4 Failed payments
If a scheduled payment fails, we will retry your payment method up to three (3) times over fourteen (14) days. If payment remains unsuccessful after 14 days, we may suspend or terminate your access to the Platform in accordance with clause 10.3.
4.5 Cancellation by you
You may cancel your Subscription at any time through your account settings at app.dealbrief.co.uk/billing. Cancellation takes effect at the end of your current billing period. You retain access to the Platform until that date. We do not provide prorated refunds for unused days in the current billing period following cancellation.
4.6 Credits
Credits are one-time purchases and expire 12 months from the date of purchase. Credits are not transferable, not redeemable for cash, and subject to the no-refund policy at clause 5.2.
5. Refund policy
5.1 Fourteen-day refund for first charge
If you are dissatisfied with the Platform for any reason, you may request a full refund of your first Subscription Fee payment within fourteen (14) days of the first charge to your account (i.e. on or before day 22 of your account, being 7 trial days plus 14 calendar days from first charge). To request a refund, email hello@dealbrief.co.uk with the subject "Refund request" and your account email address. We will approve refund requests within 10 business days. Refunded funds will appear in your account per Stripe's standard refund timing (typically 5–10 business days from approval). This period is offered as a customer service measure and is not a statutory right under the Consumer Contracts Regulations 2013, which does not apply to B2B contracts (clause 2.3).
5.2 No refunds after 14 days
Subject to clause 5.1, all Subscription Fees are non-refundable. No refunds are payable for:
- (a) cancellations after the 14-day window in clause 5.1;
- (b) partial months where you cancel during a billing period;
- (c) Credits, which are non-refundable on purchase; or
- (d) termination by us for your breach of these Terms under clause 10.3.
5.3 Statutory rights
Nothing in this clause 5 limits any statutory rights you may have that cannot be excluded or waived under applicable law.
6. Acceptable use
6.1 Prohibited uses
You must not use the Platform to:
- (a) engage in the automated scraping, bulk extraction, or systematic downloading of Briefing content, Contact Data, or any other Platform output;
- (b) resell, redistribute, or make available Platform output or Contact Data to third parties as a standalone data product;
- (c) conduct surveillance of, or engage in harassment or intimidation of, any individual named in Contact Data;
- (d) send unsolicited bulk communications (spam) to individuals whose Contact Data you have obtained via the Platform;
- (e) use Contact Data for any purpose other than legitimate B2B acquisition outreach directly related to the property or company identified in the relevant Briefing;
- (f) circumvent, disable, or interfere with any security or access-control features of the Platform;
- (g) use the Platform in any manner that violates any applicable law or regulation;
- (h) use Platform IP, trade secrets, or specific methodologies to build a directly competing data intelligence product targeting UK property professionals; or
- (i) exceed the Apollo enrichment quota associated with your Subscription tier: Pro tier — 25 lookups per day; Scale tier — 60 lookups per day. Excess lookups consume Credits at the published rate or are throttled, at our discretion.
6.2 Reasonable use
Your use of Apollo enrichment credits is subject to the daily and monthly limits set by your Subscription tier. We may enforce fair-use limits on Thesis creation, Briefing generation frequency, and API request rates. Limits are published in your account settings.
6.3 Consequences of breach
We may immediately suspend your access to the Platform if we reasonably believe you have breached clause 6.1, without prejudice to our right to terminate under clause 10.3.
7. Data accuracy disclaimer
7.1 Third-Party Data sources
DealBrief sources data from third parties including Companies House, HM Land Registry, Apollo.io, planning.data.gov.uk, Google Street View, the Ministry of Housing Communities and Local Government (EPC data), and the ONS. We do not own or control these data sources.
7.2 No warranty of accuracy
We make no representation or warranty, express or implied, that any Third-Party Data, Briefing, Briefing Item, Contact Data, or AI-generated narrative is accurate, complete, current, or fit for any particular purpose. Specifically:
- (a) Companies House data may be out of date, incomplete, or incorrectly filed by the company itself;
- (b) HMLR title data reflects the register as at the date of our last bulk update and may not reflect recent transactions;
- (c) Apollo Data is sourced from Apollo's aggregated B2B database and may be inaccurate, outdated, or relate to a different person;
- (d) AI-generated narrative is a probabilistic output — it may contain errors, hallucinations, or incorrect inferences;
- (e) Building condition assessments are based on Street View imagery which may be months or years old.
7.3 Your responsibility to verify
You must independently verify all data, contact information, and analysis before acting on it. In particular, before making any approach to a director identified in Contact Data, you must verify their current role and contact details through your own due diligence. We are not responsible for any loss arising from outreach sent to incorrect, outdated, or misattributed contact addresses.
7.4 No liability for decisions
We are not liable for any financial loss, loss of opportunity, failed acquisition, reputational harm, or other loss arising from any decision you make based on a Briefing, Briefing Item, Contact Data, or any other Platform output.
7.5 Implied terms
To the fullest extent permitted by applicable law, DealBrief excludes all implied terms, warranties, and conditions (whether arising under the Supply of Goods and Services Act 1982, the Sale of Goods Act 1979, or otherwise) except those that cannot lawfully be excluded. In particular, the implied term of reasonable care and skill under section 13 of the Supply of Goods and Services Act 1982 is not excluded but is limited in scope to DealBrief's own Platform infrastructure and processes; it does not extend to the accuracy, currency, or completeness of Third-Party Data which is sourced from external providers outside DealBrief's control.
8. Intellectual property
8.1 DealBrief IP
DealBrief and its licensors own all Intellectual Property Rights in:
- (a) the Platform, including all source code, AI models, briefing generation methodology, enrichment agents, and ranking algorithms;
- (b) the DealBrief brand, trade marks, and domain names;
- (c) all Briefings, Briefing Items, and Platform outputs as compiled, structured, and delivered works (excluding underlying Third-Party Data, which is owned by the respective data providers); and
- (d) all documentation, pricing, and other materials we produce.
8.2 User Content
You retain ownership of all Intellectual Property Rights in User Content (your Theses, investment criteria, notes, and custom parameters). You grant DealBrief a non-exclusive, worldwide, royalty-free licence to use, process, store, and transmit User Content solely for the purpose of providing the Platform to you.
8.3 Licence to use the Platform
Subject to your compliance with these Terms and payment of all applicable Subscription Fees, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Platform for your internal business purposes during the term of your Subscription.
8.4 Feedback
If you provide us with feedback, suggestions, or ideas about the Platform, you grant us a perpetual, irrevocable, royalty-free licence to use that feedback without restriction or obligation to you.
8.5 Perpetual internal-use licence for received Briefings
Briefings received during your active Subscription may be retained and used internally by you after termination of this Agreement, subject to clause 3.5 (attribution requirements) and the data accuracy disclaimers in clause 7. This perpetual internal-use licence does not extend to redistribution, resale, or making Briefings available to third parties.
9. Limitation of liability
9.1 Liability cap
Our total aggregate liability to you under or in connection with this Agreement, whether arising in contract, tort (including negligence or breach of statutory duty), misrepresentation, restitution, or otherwise, shall not exceed the greater of:
- (a) £10,000; or
- (b) the total Subscription Fees actually paid by you to DealBrief in the twelve (12) month period immediately preceding the date on which the claim first arose.
9.2 Exclusion of indirect loss
To the maximum extent permitted by law, we shall not be liable to you for any:
- (a) loss of profits, revenue, or anticipated savings;
- (b) loss of business, goodwill, or reputation;
- (c) loss of opportunity (including any acquisition opportunity identified in, or missed due to, a Briefing);
- (d) loss or corruption of data;
- (e) wasted management or staff time; or
- (f) indirect, special, consequential, or punitive damages,
whether or not we were advised of the possibility of such loss.
9.3 Non-excludable liability
Nothing in these Terms limits or excludes our liability for:
- (a) death or personal injury caused by our negligence;
- (b) fraud or fraudulent misrepresentation; or
- (c) any other liability that cannot be excluded or limited under applicable English law.
9.4 Reasonableness
You acknowledge that the liability cap in clause 9.1 and the exclusions in clause 9.2 are reasonable in the context of:
- (a) the B2B nature of the service;
- (b) the Subscription Fee charged relative to the value of decisions you may make using the Platform;
- (c) the third-party origin of data that forms the basis of Briefings; and
- (d) your obligation to independently verify data before acting on it (clause 7.3).
9.5 Mitigation
You must take reasonable steps to mitigate any loss you suffer.
10. Termination
10.1 Termination by you
You may terminate your Subscription at any time through your account settings. Termination takes effect at the end of your current billing period (clause 4.5). You may also terminate immediately on 30 days' written notice to hello@dealbrief.co.uk if we materially breach these Terms and fail to remedy the breach within 30 days of written notice from you.
10.2 Termination by us for convenience
We may terminate your Subscription by giving you 30 days' written notice to your registered email address. In this event, we will refund a prorated portion of any prepaid Subscription Fees for the period after termination.
10.3 Termination by us for cause
We may terminate your Subscription with immediate effect by written notice if:
- (a) you breach clause 6.1 (prohibited uses) or clause 3.3 (no reselling) and the breach is irremediable, or is remediable but you fail to remedy it within 14 days of written notice;
- (b) a payment due from you remains outstanding for 14 days after the retry period in clause 4.4 has elapsed;
- (c) you become insolvent, enter administration, receivership, liquidation, or make a voluntary arrangement with your creditors; or
- (d) you provide materially false information in connection with your account.
No refund is payable on termination under this clause 10.3.
10.4 Effect of termination
On termination of your Subscription for any reason:
- (a) all licences granted to you under these Terms immediately cease;
- (b) you must cease all use of the Platform;
- (c) your User Content and account data will be deleted within 90 days, unless we are required to retain data under applicable law (including UK HMRC financial record retention obligations);
- (d) Contact Data held in your Briefings will be purged in accordance with our 90-day automated retention policy, which may pre-date account termination; and
- (e) on request within 30 days of termination, we will provide you with an export of your Theses, briefing history, and account data in machine-readable format. Requests after 30 days are subject to data being available; data deleted under our automated retention schedule cannot be recovered.
10.5 Survival
Clauses 7 (Data accuracy disclaimer), 8 (Intellectual property), 9 (Limitation of liability), 11 (Governing law), and this clause 10.5 survive termination of this Agreement.
11. Governing law and jurisdiction
This Agreement is governed by the laws of England and Wales. You agree to submit to the exclusive jurisdiction of the courts of England and Wales to settle any dispute or claim arising out of or in connection with this Agreement or its subject matter or formation.
12. Changes to terms
12.1 Notice of material changes
We may update these Terms from time to time. For material changes (changes to pricing, liability limits, acceptable use, or your core rights), we will give you at least 30 days' written notice to your registered email address before the changes take effect.
12.2 Acceptance by continued use
If you continue to use the Platform after the effective date of a change, you will be deemed to have accepted the updated Terms.
12.3 Right to terminate on disagreement
If you object to a material change, you may terminate your Subscription by written notice to hello@dealbrief.co.uk before the change takes effect, without incurring any early termination penalty. We will refund any prepaid Subscription Fees for the period after termination in this case.
12.4 Non-material changes
We may make non-material changes (typographical corrections, clarifications, updated contact details) to these Terms without notice. We will update the "Last updated" date at the top of this document on any change.
13. Force majeure
Neither party shall be in breach of this Agreement or liable for any failure or delay in performing any obligation under this Agreement to the extent that such failure or delay is caused by circumstances beyond that party's reasonable control, including acts of God, power failures, internet service provider failures, third-party API outages (including Companies House, Apollo.io, or Stripe), government actions, or industrial disputes. The affected party must notify the other party promptly and take reasonable steps to overcome the circumstance. If a force majeure event continues for more than 30 days, either party may terminate the Agreement by written notice without liability, and we will refund any prepaid Subscription Fees for the period after termination.
14. Severability
If any provision of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, that provision shall be severed from the remaining provisions, which shall continue in full force and effect. The parties shall negotiate in good faith to replace any severed provision with a valid provision that achieves substantially the same commercial purpose.
15. Entire agreement
This Agreement constitutes the entire agreement between the parties in relation to its subject matter and supersedes all prior representations, negotiations, and agreements relating to the Platform. Each party acknowledges that it has not relied on any statement, promise, or representation made or given by or on behalf of the other party that is not set out in this Agreement. Nothing in this clause excludes or limits any party's liability for fraudulent misrepresentation.
16. Contact
For questions about these Terms, to request a refund, to report a breach, or to exercise any right under this Agreement:
Email: hello@dealbrief.co.uk
Privacy enquiries: privacy@dealbrief.co.uk
Postal: 10a High Street, Chislehurst, Kent, BR7 5AN